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About Us
After making bags since 1995 in the same manner as every other supplier in the world under the brand name Shoreline, with the same basic materials available at that at time, we decided to take a fresh look at aligning the ethical social practices of our Company with ethical product materials and manufacturing practices. As the specifiers of everything that goes into every product we made, we chose to hold ourselves accountable for the actions of our suppliers working on our behalf and for the consumers who did not know any better when they purchased our products. That was 2006.
From that period forward we began the transformational process of replacing product materials with eco-conscious materials, teaching our retail customers about the materials, phasing out existing products and materials. What we did was nothing short of a do-over. Within 30 months, we had converted our supply chain to greener processes, greener materials and greener thinking.
We are just beginning. Our primary objective with every product and material we make or use is eco-progress. There is no eco-perfect and we are not perfect either. We plan to continue to improve. We started with our practical usage of rPET polyester derived from the recycling of PET water and soda bottles, and in 2009 our introduction of neogreene, neoprene reinvented. We think there is no limit as to the ways GreenSmart may be able to bring greener choices to you. We can barely wait to see what is next.
QUESTIONS ANSWERED BY YOUR FAVORIT BRANDS
- What is your Philosophy on Reduce - Recycle - Reinvest?
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At GreenSmart, we try every day to make the world greensmarter. From the designs we create, to the materials we use, to how we manufacture and ship our products, we put everything we do through our GreenSmart filter. We believe that even the smallest of positive actions every day can result in big changes toward a better product and a better environment in the long run. It is a pursuit of best practices for us. We have been doing it since we started back in 1995.
Our intentions are simple, transparent and ongoing:
- To make great bags using green materials.
- To use smarter manufacturing practices whenever possible.
- To provide smarter ideas for our own lives, as well as our customers.
- To help educate and influence others through our products and practices.
- To be passionate about everything we do.
To help guide us in our mission and incorporate our GreenSmart philosophy into everything we do, we approach success with 3 criteria in mind: people, product and planet.
People: Social Responsibility
GreenSmart is a human-powered company. Our success is fueled by the hearts and minds of our customers, retailers, designers,and partners that encourage and inspire each of us to do better every day. Through our shared commitment to the GreenSmart philosophy, we strive to be continuously innovative, efficient and conscientious about every business decision we approach. We believe in the power of environmental education and the ability to enable all of us to make smarter choices about our lifestyles. Because of this, we will continually lead the charge to better educate everyone about the environment through communication in our marketing, our products and on the web. To be successful requires the continued healthy relationship we share with our suppliers around the world, as they tirelessly pursue newer and better materials, practices and work conditions.
Product: Supply Chain Integrity
GreenSmart approaches and continually strives to make the most sustainable products possible including overall design, materials, production processes and distribution. For us, design is more than how a product looks, it is also about how a product is used. If a product is all form with little focus on function, whether it’s green or not, it loses its ability to be sustainable. Because of this, we make sure every product we make is created with a minimum impact on the earth, and a positive impact in your life. That is why all the products that we make are just that, green and smart.
Planet: The place we call home
We can all agree that less landfill is good, and less energy used to make products makes sense, too, not to mention lots of other greensmarter ideas. Polluting the planet for profit is a short sighted business model that serves no one. We believe businesses can be positive change agents and still be profitable, innovative and transparent in their pursuit to creating a better product and a better planet. That is why GreenSmart will always be visionary in its effort to seek greener materials and work with our suppliers to utilize energy-efficient, eco-conscious and people sensitive ways to produce our products.
When we look forward,we see a GreenSmart planet that is sustainable and proactive when it comes to using its resources in countless GreenSmart ways. Our commitment to reaching this goal will take both big and small steps. Because even small steps like turning off lights, using less water or buying recycled products can make a big difference when everyone joins in and does their part. Together we can help create a GreenSmart planet.
- How are Bottles Turned into Backpacks?