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A NEW WAY OF MAKING CLOTHING
In 2006, Americans generated more than 11.8 million tons of textile waste, which represents 10 pounds for every person. Every week, one factory can dispose of about 60,000 pounds of textile waste that goes into landfills. Clothes that are discarded not only contribute solid waste in landfills, but also are part of a system that uses energy and creates carbon emissions in transit to distant lands. Cast-off clothing is replacing traditional locally made textiles, creating significant cultural and economic ramifications.
Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out: Instead of designing collections more than a year in advance, Looptworks shortens the development cycle to weeks. Instead of using the world’s limited resources to manufacture brand new fabrics, Looptworks uses top-quality, excess materials and components that already exist. Instead of producing huge flash-fashion seasonal collections like traditional apparel manufacturers, Looptworks offers fresh, numbered, limited-edition eco-friendly clothing.
“We have a unique process to create unique products,” says Gary Peck, co-founder of Looptworks. “From concept to your closet, we can assure you that no new materials were used to create our clothing and that each item is as individual as the person who wears it.”
For example, to create a button-down shirt for Fall 2009 (F09) through a traditional clothing manufacturer, the process involves evaluating the market and competitors, designing silhouettes, creating fabrics, developing sample garments, reviewing styles/collection, deciding on final styles, producing these pieces, and shipping. This process usually takes at least 54 weeks at best, as well as a tremendous amount of resources. For example, at least 400 gallons of water are used to manufacture one shirt. The fabric that is not used in production is left over excess and often discarded, adding to the 60,000 pounds of pre-consumer waste produced by one vertical textile factory every week.
At Looptworks, it takes nine weeks and no new materials to create the Jalan shirt. Adds Peck, “This is not only a new way of making clothing and accessories, it is a totally new way of thinking. We hope people start to think about what they buy, where it came from, and what natural resources it required to produce it.”
With a traditional apparel manufacturer, 3600 other people might purchase the same exact product, a quantity that represents a typical factory minimum. Looptworks limits what it can produce based on the amount of materials leftover. Typically this means that there will be no more than 500 of any given style. Each one is hand-numbered making it indeed a one-of-a-kind collectible.
Even though, the production cycle is extremely fast and the materials are acquired second-hand, Looptworks builds clothing and accessories to last. Each material is tested for shrinkage and durability before being incorporated into designs. Products are double-needle stitched on all seams and triple-needle stitched on critical seams. Looptworks also adheres to a strict 1.5 AQL rating for all of its quality assurance inspections. Part of being sustainable is building products that don’t fall apart after six months of use.
QUESTIONS ANSWERED BY YOUR FAVORIT BRANDS
- Where do you make your products? Do you use local factories?
- Our products are made in Indonesia, Malaysia, India and soon to be China and Peru.
- WHY?
- That’s where all the excess is. American and European producers have been going to Asia for a long time to make stuff as cheaply as possible without regard to environmental impact. LooptWorks is stepping in for cleanup. We feel that it’s our responsibility to follow the waste stream and clean up wherever we can. That’s not to say that we don’t believe in lowering a carbon footprint by buying things made locally. We do. We are actively exploring ways to shift our activities toward regional production. Locally made products should be available in all parts of the world. It’s the next step for LooptWorks.
- I’ve got lots of used clothing. Can you use it to make new stuff?
- Currently, LooptWorks only makes products with never used materials. So, we can’t take your clothes. But we are well aware that Americans throw 20 million tons of textiles into landfills every year. In the future we hope to convert used stuff back into something new. For now, here are the steps we recommend you take with your excess:
- 1. If it is a LooptWorks product, please donate it to a charity of your choice. Get a receipt and send us a copy. We will give you a discount on your next purchase.
- 2. Donate all usable textiles to charity for reuse.
- 3. Donate textiles that are too worn or tattered to be usable to a textile recycling center for repurposing into rags.
- 4. If your textiles are not even useful as rags, donate them to textile recycler that can convert them into pet bedding, insulation, carpet, guardrail bumpers and even pencils.
- 5. Encourage your local community to start either curbside recycling of textiles or create a centralized drop off.
- Do you take a sustainable approach in your packaging?
- We ship our products to you in a re-usable grocery tote. Can you guess what it’s made of? Yeah, excess. The materials we find for packaging get the LooptWorks treatment, with a mailing label attached to bottom. You won’t be receiving any of those ubiquitous courier company envelopes or boxes from LooptWorks. As with everything else we’re doing, we plan to keep experimenting, so if you’ve got any ideas, please share. For now, we hope you reuse the totes or pass them on.
- What criteria do you use to define your products as sustainable?
- A product is truly sustainable when it’s made so well that it doesn’t need to be replaced frequently. This concept flies in the face of current product development specification from many companies in many industries. They call it designed obsolescence, and unfortunately, the industry has gotten so good at it that only 1% of everything that’s purchased in the US is still in use after 6 months. For all the details, read The Story of Stuff by Annie Leonard. LooptWorks has steered away from the disposable fashion business model and from reducing quality specifications in order to make products cheaply. We work hard to bring you a long lasting, well-constructed garment that will stand the test of time. We double- or triple-needle stitch all critical seems. We test all of our fabrics for shrinkage and tensile and tear strength, and we design products with fabrics that last.
- How many items do you make in each of your limited editions?
- We never know how much of any one material we’ll find. But we use what we find until it runs out. Production runs go as low as 100 pieces and up to 500, and each garment is hand numbered by either color or style. It’s a reminder that when you buy a LooptWorks product you get a one of a kind item, literally preventing the materials used to make it from going into a landfill.