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About Sierra Designs
Since 1965, innovative products have helped Sierra Designs to become one of the most renowned outdoor brands in the outdoor industry. With over 40 years of experience and an intense passion for the outdoors Sierra Designs have been able to create some of the best performance products like the 60/40 Pyute Vest and the 60/40 Short Parka
Not only is Sierra Designs products reliable enough to help thrill seekers like Eric Larsen summit Mount Everest and journey to both the North and South poles, but they promote a harmonious relationship with the environment we play in as well.
If that's not enough; just ask the editors of Outside Magazine, National Geographic, and Backpacker Magazine. All of whom have presented Sierra Designs with numerous gear awards, like the Convert Tent and the Lightning XT Tent.
Sierra Designs tents are the strongest, fastest and lightest with innovative patents like Jake's Corner to increase tent strength up to 40% and their SuperSeal floor for waterproofness and a tighter pitch. The award- winning Reverse Combi technology - said to revolutionize the future design of tents - features variable pole diameters for steeper walls and 50% more space.
With the same vigor, Sierra Designs sleeping bags (over sixty styles including Flex bags for side and stomach sleepers) are baffled using the highest quality down and synthetic insulation, so as not to sacrifice critical weight. DriZone waterproof breathable exteriors keep moisture out with superior ventilation.
Sierra Designs apparel also goes to extremes with performance fit and activity-specific features to keep you warm, dry and comfortable with superior breathability and quick-drying fabrics for every season and every situation. With Sierra Designs, your options are endless and your gear is limitless.
QUESTIONS ANSWERED BY YOUR FAVORIT BRANDS
- Describe Sierra Designs Brand Essence?
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IN 1965, we were the ORIGINAL PIONEERS.
Today, Sierra Designs is RENOWNED as one of the leading outdoor brands; a company that is filled with AUTHENTICITY, EXPERIENCE AND PASSION for the outdoors. Most importantly, we're an established, heritage brand that supports specialty retail. That means, it's not just about us, it's also about you and the people who will be carrying our vision into the future.
Our vision, or as we call it here, our big hairy audacious goal (BHAG), is to have at least one Sierra Designs product in the hands of every outdoor enthusiast so they can live out their PERSONAL DREAMS OF BEING OUTDOORS.
Our mission everyday is to use our experience, mountain lifestyle and sustainability learnings to create INNOVATIVE AND AUTHENTIC products that fuel passion for the outdoor journey.
- Can you Speak About the Sierra Designs Product Experience
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At Sierra Designs, it's not about the product, IT'S ABOUT THE EXPERIENCE.
Yes, we make the most RELIABLE, INNOVATIVE PRODUCT where form follows function and necessity is the mother of invention. But when you use and know our brand, you'll see the difference. Every innovation has an "ah ha" that will deliver a guaranteed brand promise, no matter where you are in the wilderness or life.
WE'RE CONNECTORS. We model and design product for high-performance adventures, but make it attainable for enthusiasts. Our goal is to inspire the next adventure whether it's in the mountains of Patagonia, desert of Escalante, or a nature hike in Redwood National Park. We are the authority on outdoor gear and apparel - A RELIABLE AND TRUSTWORTHY FRIEND.
- What is the Green Effect Program?
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The Sierra Designs Green Effect mission is to practice and promote a harmonious relationship between our business world and the outdoor world.
To us, it's about living and working in ways that don't jeopardize the future of our social, economic and natural resources.
The following five steps represent the blueprint for the Green Effect program for Sierra Designs:
- Build environmentally friendly products whenever possible
- Support environmental programs and organizations
- Grow programs that promote sustainable outdoor recreation
- Reduce costs and waste
- Enhance community involvement through its employees, reps, retailers and consumers
- How does Sustainability affect Design?
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We collaborate with two industry organizations, the North America-based Outdoor Industry Association and the EU-based European Outdoor Group, on their respective Eco and Sustainability Working Groups. The long term goals of those groups are to help all member companies improve the sustainability of their products and reduce the environmental impact of their businesses.
The first two deliverables of those efforts were promptly adopted by GoLite and integrated into our operations. They are the Sustainable Packaging Guidelines published in late 2008, and the Eco-Working Group’s Sustainable Materials Guidelines, published in August of 2009.
We are also working to create a product level sustainability report card that grades each of our products in three key focus areas: What materials we use, how we produce our finished products, and how we take responsibility for them after you purchase them. Stay tuned for more developments later this year.